YouTube targets TikTok creators with ads ahead of ban

• Published On: 06 February 2025 at 20:07

YouTube is targeting TikTok content creators with app ads in an effort to attract these valuable users to its platform in the face of TikTok's uncertain future.

This move aims to capitalize on TikTok's potential instability and position YouTube as a more stable option for creators.

"I never thought in my life I would be a YouTuber; it was literally my dream in high school, and now I'm getting gifted from them!" a creator said in one sponsored post that YouTube recently ran on TikTok, during which the creator showed off swag he received from YouTube.

"Get on YouTube, find your community, live your best life," went on.

YouTube is the latest TikTok competitor looking to capitalize on the app's potential US ban, which could come as early as April.

In January, Meta's Instagram introduced a new video editing tool, and X (formerly Twitter) teased a new video tab, both aimed at attracting TikTok content creators.

With TikTok's potential restrictions, these platforms are positioning themselves to capture a share of the creator-driven market.

The TikTok ban was scheduled to go into effect on January 19, but President Trump delayed it by 75 days to give ByteDance Ltd., TikTok's Chinese parent company, more time to sell the app in a way that addresses US national security concerns.

This extension gives TikTok more time to develop a solution as competitors move in to capture creators during this uncertain period.