Threads Achieve 100 Million Users in Just Four Days
Threads Achieve 100 Million Users in Just Four Days
Data tracking websites reported on Monday that Instagram's Threads app, created to compete with Twitter, has garnered over 100 million users in under five days. This achievement smashes the previous record set by the AI tool ChatGPT for the fastest-growing consumer app.
To provide context, it took ChatGPT two months and the video-sharing app TikTok nine months to reach the 100 million user milestone. In comparison, Instagram itself, since its launch in 2010, took two and a half years to achieve this feat.
Threads was launched on the Apple and Android app stores in 100 countries late on Wednesday. However, due to uncertainties surrounding the European Union's data privacy legislation, it is currently unavailable in Europe as its parent company, Meta, navigates the regulatory landscape.
While Twitter is estimated to have approximately 200 million regular users, the platform has faced persistent technical issues since Elon Musk acquired it last year and laid off thousands of employees.
In addition to being the head of Tesla and SpaceX, Musk has faced criticism from numerous users for implementing fees for services that were previously free and reinstating banned right-wing accounts on the platform.
While several competitors have emerged, most of them are niche platforms that lack the capacity to expand at the required scale needed to overthrow Twitter.
Threads benefits from its association with Instagram, which boasts a user base of over one billion regular users. This connection makes it easier for Threads to gain traction and attract a substantial user base.
According to online data service Quiver Quantitative, the app surpassed 100 million users at 0700 GMT on Monday. However, other websites that track the number of "badges" received by Instagram users who have downloaded Threads suggest that the milestone was reached earlier.
There has been a public dispute between Musk and Meta, with Musk threatening to sue the company for alleged theft of trade secrets and intellectual property. Meta, which also owns Facebook and WhatsApp, denies these claims.
Musk and Meta chief Mark Zuckerberg are engaged in a rivalry, recently escalating to the point of publicly challenging each other to a cage fight.
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