Norway Warns Meta, Facebook's Owners, of Daily $100,000 Fine for Data Concerns
Norway's Data Protection Agency Issues Ban on Meta's Use of Personal Information for Targeted Advertising, Threatens Daily $100,000 Fine
In response to privacy concerns, Norway's data protection agency announced on Monday that it would prohibit Meta, the owner of Facebook and Instagram, from utilizing users' personal information for targeted advertising purposes. Failure to comply with the ban could result in a daily fine of $100,000.
The business practices of prominent US big tech companies have been closely monitored in Europe, with a specific focus on privacy issues. Several significant fines have been imposed in recent years as a response to these concerns.
Norwegian Watchdog, Datatilsynet, Accuses Meta of Exploiting User Data for Marketing.
According to Norway's data protection watchdog, Datatilsynet, Meta (formerly Facebook) has been utilizing user data, including location information, liked content, and posts, for marketing purposes. The watchdog has raised concerns regarding Meta's practices in leveraging this personal data for their marketing activities.
Norwegian Data Protection Authority Imposes Temporary Ban on Meta's Behavioral Advertising
In response to Meta's questionable practices, the Norwegian Data Protection Authority has declared Meta's behavior as illegal and has consequently enforced a temporary ban on Facebook and Instagram's behavioral advertising. This ban will come into effect on August 4 and will be in place for a duration of three months, allowing Meta sufficient time to implement necessary corrective measures. Failure to comply with the ban will result in a daily fine of one million kroner ($100,000).
Meta spokesman Matthew Pollard has stated that the company will carefully review the demands and that the announcement will not have an immediate impact on its operations, as reported by Norwegian public radio channel NRK.
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