Meta to make Facebook creators earn money easily

• Published On: 02 October 2024 at 17:49

Meta is streamlining its three Facebook monetisation programs to make it easier for creators to earn money on the platform.

Previously, creators could monetise their content using in-stream ads, ads on Reels, and performance bonuses, each with their own eligibility criteria and sign-up procedures. The new Facebook Content Monetisation program aims to consolidate these options, allowing creators to apply and be onboarded once.

Meta announced that it paid creators more than $2 billion for their Reels, videos, photos, and text posts last year. However, it was noted that many creators are not fully leveraging potential earnings, with only one-third participating in multiple monetisation programs.

The revamped scheme will keep the performance-based payout model, allowing monetised users to earn money from ads in a variety of content formats. The new Insights tab will give creators a comprehensive view of their earnings and highlight the most profitable content.

The new monetisation feature, which is currently in beta, will invite 1 million existing creators to test it this week, with more invitations expected in the coming months. Creators can opt out of the test, but they will lose access to Facebook's standalone monetisation schemes if they participate.

Those who are not immediately invited can express their interest on Facebook's official content monetisation page.