Apple hits 3bn global iPhones sales
Apple has officially reached the sale of 3 billion iPhones since the landmark device was introduced in 2007, CEO Tim Cook revealed during the company's earnings call for the third quarter on Thursday.This achievement highlights the iPhone's lasting appeal. Apple sold its first billion iPhones in 2016—nine years post-launch. In the subsequent nine years, it has now doubled that number, indicating a consistent global demand despite increasing competition and market saturation.
This announcement comes as Apple sees a resurgence in iPhone sales. For the quarter ending in June, revenue from iPhones grew by 13% compared to the previous year, totaling $44.6 billion and representing nearly half of Apple's overall revenue of $94 billion.
The stronger-than-anticipated performance of the iPhone is a positive development in what has been a somewhat inconsistent year for Apple on the stock market. The company has fallen behind Nvidia and Microsoft in market value, prompting concerns regarding its long-term growth potential amidst broader changes in the tech sector.
Analysts suggest that the recent increase in iPhone sales might not be entirely organic. Bloomberg’s Mark Gurman indicated that apprehensions related to possible tariffs from former President Trump's trade policies may have driven U.S. consumers to purchase more last quarter, as they hurried to buy before any potential price increases.
Nonetheless, reaching the 3 billion milestone solidifies the iPhone’s status as one of the most successful consumer electronics items ever—an essential component of Apple's business and brand identity.
Apple continues to expand its product range and invest in emerging technologies, but the iPhone continues to be the company's financial foundation—and currently, a reliable source of growth.
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