Nvidia unveils new AI, gaming chips, desktop computer at CES 2025

• Published On: 07 January 2025 at 20:59

Nvidia, the world's most valuable company, debuted a slew of new products at CES 2025 on Monday, highlighting its expansion into AI-powered robotics, advanced gaming chips, and its first desktop computer.

CEO Jensen Huang emphasised the company's plans to incorporate its powerful data centre AI technology into consumer PCs and laptops, indicating the next stage of Nvidia's expansion.

Among the most notable announcements was the release of Cosmos foundation models, which are intended to generate photo-realistic video for training robots and self-driving cars at a fraction of the cost of traditional data collection methods. By creating synthetic training data, the models simulate real-world environments, allowing robots and cars to learn in the same way that large language models help chatbots. Cosmos will be released under an open license, enabling widespread use across industries.

"We hope Cosmos will do for robotics and industrial AI what Llama 3 has done for enterprise AI," Huang told me. However, Bank of America analyst Vivek Arya expressed scepticism, stating that making the products reliable and affordable enough to create significant business models could be difficult.

Huang also unveiled new gaming chips, the RTX 50 series, that are intended to provide movie-like graphics, particularly in areas such as'shaders,' which improve the realism of textures and human faces in video games. These chips will be priced between $549 and $1,999, with the top models available later this month.

In addition, Nvidia introduced its first desktop computer, Project DIGITS, which is intended for software developers working with AI systems. The computer costs $3,000 and includes Nvidia's advanced data centre chip and a processor developed in collaboration with MediaTek. It is expected to ship in March.

Nvidia also announced a collaboration with Toyota, which will use Nvidia's Orin chips and automotive operating system to power advanced driver assistance systems across multiple models. This move is expected to boost Nvidia's growing automotive revenue, which is expected to reach $5 billion by fiscal 2026.