MTN partners auto manufacturers to boost local content

• Published On: 09 March 2025 at 21:52

MTN Nigeria has collaborated with automobile manufacturers Nord and GAC Motors to promote local content and made-in-Nigeria products.

As part of the collaboration, the company purchased 33 vehicles for its customer-facing teams in Lagos and the North, with 22 locally assembled vehicles.

The remaining 11 vehicles will bolster MTN's operational initiatives, the company announced on Friday.

MTN stated that the vehicles, which are considered essential tools for trade, would improve customer engagement by allowing for more efficient field operations.

It stated that this initiative is consistent with efforts to boost local content in the telecom sector.

In July 2021, the Nigerian Communications Commission established the Nigeria Office for Developing the Indigenous Telecoms Sector to enforce the Nigerian National Local Content Policy.

Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, spoke at the handover ceremony at the company's Lagos headquarters, emphasising the partnership's role in reinforcing the company's commitment to local content.

"At MTN, we maintain a stance on promoting local content development in Nigeria by enabling local supply chains through local procurement."

Nwafor went on to explain how this partnership benefits MTN's logistics model: "We faced some challenges over the years. The logistics model we intended to use did not work, so we had to return to the old model. This model enables our sales and client success teams to commute more efficiently to customer locations."

With over 80 million subscribers, MTN Nigeria reaffirmed its commitment to creating shared value and contributing to a more sustainable and inclusive economy.