Anticipation builds up for iPhone 16 ahead 2024 Apple event
Apple has announced that it will hold its annual autumn event on 9 September at its headquarters in Cupertino, California.
The highly anticipated event is expected to feature a new lineup of iPhones, as well as updates to other devices and apps.
The upcoming announcements are critical for Apple as it looks to address a global sales decline, particularly in China, and unveil its artificial intelligence strategy. At its developers conference in June, Apple unveiled a slew of AI improvements dubbed "Apple Intelligence," including a redesigned Siri and integration with ChatGPT. These new AI features are expected to be available on the latest Apple devices, with a gradual rollout beginning later this year.
Apple is facing increased competition from rivals such as Samsung and Alphabet's Google, both of which have recently integrated AI capabilities into their new Galaxy and Pixel smartphones, respectively. This increased competition puts pressure on Apple to deliver innovative updates.
The event invitation, which reads "It's Glowtime," contains no additional information. Historically, Apple's autumn event has served as a major platform for the introduction of new iPhone models and Apple Watch updates.
In recent years, iPhone sales have slowed, partly due to incremental upgrades in newer models and fierce competition from Android-based smartphones that offer high-end features at lower prices. Despite this, Apple reported higher-than-expected third-quarter sales, helped by the launch of the iPhone 15, which will include the new AI enhancements.
However, the company has faced challenges in China, where sales fell by 6.5% due to the rise of local competitors, particularly Huawei.### Apple to Hold Fall Event on September 9, with Expected New iPhone Unveilings
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