TikTok pulls down 2.1m videos from Nigeria in Q3 2024
TikTok, a popular short video platform owned by Bytedance, removed 2.1 million videos posted by Nigerian users in Q3 2024 for violating its content policies.According to the company's Community Guidelines Enforcement report, Nigeria was among the top 50 countries responsible for videos that violated TikTok's guidelines during the time period under review.
TikTok removed 147.8 million videos worldwide for policy violations in the third quarter of 2024. According to the company, the top 50 countries, which include Nigeria, account for roughly 90% of all content removals.
The removed videos were found to violate a number of TikTok policies, including Integrity and Authenticity, Privacy and Security, Mental and Behavioural Health, Safety, and Civility.
In addition to video removals, TikTok reported the removal of 214.8 million accounts, the majority of which were flagged as fake or belonging to people under the age of 13. The vast majority of account deletions (187.3 million) were due to fake accounts.
Additionally, 24.3 million accounts suspected of being owned by underage users were removed, as were 3.2 million accounts for unspecified reasons.
TikTok emphasised its ongoing efforts to combat fake accounts and other forms of inauthentic behaviour. "We remain vigilant in our efforts to detect external threats and safeguard the platform from fake accounts and engagement," according to the organisation. "These threats persistently probe and attack our systems, leading to occasional fluctuations in the reported metrics."
The platform also removed 1.3 billion video comments, 1.1 billion likes, and 57.2 million fake followers after discovering that they were all generated by automated or inauthentic mechanisms.
TikTok reported a decrease in the number of ads removed for violating its advertising policies in Q3 2024. A total of 1.9 million ads were removed due to policy violations, down from 2.2 million the previous quarter. The company stated that it is constantly reviewing and improving its systems to identify and remove advertisements that violate its guidelines.
"Advertiser accounts and ad content must comply with our Community Guidelines, Advertising Policies, and Terms of Service," TikTok stated, adding that it is still committed to quickly removing ads that violate its policies.
Despite its enforcement efforts, TikTok is under increasing scrutiny from governments around the world. In October 2024, 13 US states and the District of Columbia sued TikTok for failing to protect young users from harm.
The lawsuits, filed separately in New York, California, Washington, D.C., and other states, allege that TikTok's platform is designed to be addictive and takes advantage of children's vulnerabilities to increase profits.
The lawsuits amplify TikTok's ongoing legal battle with US regulators, with the plaintiffs demanding financial penalties and increased accountability from the company.
The lawsuits allege that TikTok's software is purposefully designed to keep users, particularly children, engaged for extended periods of time, raising concerns about mental health and the effectiveness of TikTok's content moderation initiatives.
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