Google commits to ads safety in Africa
When it comes to ads and monetised content on its platforms, Google has stated that user safety is its top priority.
According to the company, it works to protect people, businesses, and publishers from malicious use of its advertising services. It was noted that since the onset of the covid pandemic, access to quality information has become increasingly important in Africa.
It explained that as people manage more of their lives online, they are becoming increasingly concerned about how personal data is gathered, used, and shared. According to the report, this has increased search interest in private browsing by +60% in Nigeria, +30% in South Africa, and +110% in Kenya in 2022.
"At Google, we are committed to making the ad-supported web a safer and more private place for everyone in Africa," said Nitin Gajria, Managing Director, of Africa.
We believe that by giving people control over their data and investing in privacy-friendly advertising, we can ensure that the ad-supported web has a bright future for everyone.
"In light of the growing concern for privacy, Google has placed users at the center of its work across every product. The company launched My Ad Center globally in October of last year, allowing anyone to see and control how their data is used to show them ads on Search, Discover, and YouTube.