BrandTell Business Network, a brand management company, has unveiled the 2022 sales exhibition plan for business owners to sell their brands.
The exhibition, which will take place on November 26 and 27 at the Surulere National Stadium, is expected to help businesses and entrepreneurs advance in their entrepreneurial endeavours.
Adenike Fagbemi, the organization’s team lead, stated that the two-day event, titled ‘Sales Yakata: Santa Came Early,’ would provide businesses with a platform to better connect with their prospects.
“I’ve had years of experience working with business owners, particularly small-scale entrepreneurs, and I can tell you for free that the majority of them don’t have a platform that can expose them to the wider world,” she said.
“The main goal of this initiative is to provide that platform at a low cost to them, connect them with potential clients, and help them build brand loyalty.” Finally, it is an opportunity to push them out of their comfort zone and force them to come out of their shell. This allows them to come up with innovative ways to market their products to passersby on their own.”
She encourages participating brands to take advantage of the exhibition’s numerous opportunities.
“Like any other exhibition, participating brands will have the opportunity to network and connect with other brands with whom they can potentially collaborate in the future.” They may be in the same industry and provide similar services, but they find a way to share ideas for the benefit of their brands.”
“The amount you pay per stall as a buyer can be earned back multiple times over, and the brand connectivity that will expand to client loyalty is a rare occurrence,” she added.
Fagbemi also urged the government and other sector stakeholders to create an enabling environment for small and medium-sized businesses to thrive.